Finding Your People
‘If you build it, they will come’ only applies to baseball stadiums.
Your people aren’t going to find you if you can’t be found. And you need to be able to articulate what you’re community is about clearly when you’re in front of people who might be interested. That’s not always easy.
We provide marketing and promotional services for connecting people for community building.
We start with a multi-faceted approach
Our marketing and promotional services can help you find people who are aligned with your community's vision.
Click Here to See a Full List of Our Services
Do-it-yourself (with consult option)
- Introduction to Community Living
- Introduction to Community Development
- Introduction to Nurturing a Cooperative Culture
- Project planning tools
- Vision, Mission, Aim, Values
- Canvas strategizers
- Marketing planner
- Marketing packet templates
- BoWe intro
- Sales flyer
- Culture
- Explore path
- Website
Project Consultation and/or Management
- Real estate search
- Due diligence
- Site design
- Permitting process
- Land development
- House design
- Permitting process
- Home construction
- Financial / Investor package
- Legal structures / documents
- Website design
- Social media
- Email marketing
- Local promotion
- Sales process
- Blueprint of We
- Decision making
- Community Building
Training
- Exploring Community Living
- Preparation
- Essentials
- Aging / Wellness
- Community Development Process
- Vision / People
- Place / Plan / Build
- Nurturing Cooperative Culture
- Heart / Foundation
- Circles / Practices / Tools
- Relational Tools
How to Share Your Vision
Whether you are seeking, organizing, or developing a community, you have a vision of what a community that works looks like for you. Where most people get stuck is being able to share that vision in a way that is coherent, consistent, and digestible with the people that matter most.
We can work with you to distill your community vision into a message that maintains your authenticity and lands in the heart of those that are meant to resonate with it.
Developing a Marketing Plan
With a clear vision in place, we can work with you to develop a plan for getting your message out there. This usually includes discussing what materials you are going to need, how you are going to get them, and a realistic timeline for getting it all into place.
The Right Online Presence
Most communities have a very hard time getting their online presence right. Some treat as an afterthought with a few half-hearted pages and no images or tone that communicates anything about who they are. Others go completely over the top on the values behind their community to the point they are communicating nothing but half of a philosophy. And
There is a reason that we are shameless about marketing communities online. When it’s done right and authentically, it’s at the center of finding the right people.
Email Marketing for Communities
Your website or social media profiles might be where you get noticed online, but it’s in the inbox where the real relationships are forged.
Building and nurturing the right email list isn’t rocket science, but it will all be for nothing if you don’t understand what works. We live and breath this stuff and can help you build and manage your email campaigns the right way from Day 1.
Next Steps for Your People
Once you’ve found the right people for your community, you’ll want to have the right documents on hand to help with your next steps. Some of the documents that we can help you build from based on our templates include:
- Culture Summary
- Exploring Involvement
- Blueprint of We
- Policy & Procedure
Click Here to See a Full List of Our Services
Do-it-yourself (with consult option)
- Introduction to Community Living
- Introduction to Community Development
- Introduction to Nurturing a Cooperative Culture
- Project planning tools
- Vision, Mission, Aim, Values
- Canvas strategizers
- Marketing planner
- Marketing packet templates
- BoWe intro
- Sales flyer
- Culture
- Explore path
- Website
Project Consultation and/or Management
- Real estate search
- Due diligence
- Site design
- Permitting process
- Land development
- House design
- Permitting process
- Home construction
- Financial / Investor package
- Legal structures / documents
- Website design
- Social media
- Email marketing
- Local promotion
- Sales process
- Blueprint of We
- Decision making
- Community Building
Training
- Exploring Community Living
- Preparation
- Essentials
- Aging / Wellness
- Community Development Process
- Vision / People
- Place / Plan / Build
- Nurturing Cooperative Culture
- Heart / Foundation
- Circles / Practices / Tools
- Relational Tools
Step #1
Initial Consultation: Getting to know you and where you are at, particularly what’s working and what’s not with building community.
Step #2
Self-Exploration: Getting clear on who you are and what you want so you can look for and communicate about it.
Step #3
Resources & Tools: Guidance and recommendations on trusted sources and proven tools for getting out of your head and into community.
Step #4
Action Plan: Coaching and follow up for realistic and appropriate steps for exploring and co-creating a community that’s right for you.
Community Explorers
New to community? Maybe you're looking for the right one of you. Find the resources, tools, and direction you need.
Community Organizers
Do you have something of your own that you are building? Whether you're doing it on your own or with a group, the process can be daunting.
Community Developers
For developing residential properties into thriving, stable communities, get advice, resources, and coaching from people who have been there before.